How Much It Costs to Set Up a Soft Play Centre in the UK

For savvy entrepreneurs looking to provide indoor entertainment for children, soft play centres are an appealing solution. As suppliers of soft play equipment, we are passionate about helping new business owners source the best products for their business. 

We’ve already shared some examples of how the costs for equipment alone can be managed, but the reality is that there are many other costs to account for when establishing a UK-based soft play centre. 

In this blog, we’ll explore the full range of financial investments required to create a successful soft play centre that attracts visitors from far and wide, as we look into how much it costs to set up a soft play centre in the UK?

Is There a Market for Soft Play Centres in the UK?

The UK offers an enticing market opportunity for soft play centres proving they make a brilliant investment opportunity. From shopping centres to nurseries, brightly coloured play spaces are the norm in many locations. This is one of the reasons that we offer bespoke design services as nowadays, unique soft play spots are becoming increasingly popular.

It’s estimated that the UK soft play market is worth more than £700 million, which has demonstrated a positive increase in value throughout recent years. Some of the main reasons for the high demand for soft play centres across the country are as follows:

• The unpredictable British weather means that even in the Summer months, outdoor entertainment is not guaranteed. Having a dedicated indoor space offers a reliable option that can be used all year round.
• Lots of parents now do hybrid or remote work, meaning they spend lots of time at home with their little ones. Getting out into new spaces which still have WIFI sources is a great option for many.
• Soft play centres can be used for a range of diverse uses, from everyday play to hoisting parties, proving that income streams can be diversified.

The focus on sensory play is also apparent for UK parents, with many sources confirming the benefits of this type of activity. This means many search for play spaces that offer not just entertainment but also learning opportunities, for which soft play is perfect.

What Costs Need to Be Accounted for When Creating a Soft Play Centre?

Setting up a soft play centre in the UK can be achieved for between £30K—£ 60 K. Factors such as location, size of premises, target customers, and chosen equipment will all impact where the final costs can land within this budget. It’s also important to consider not just the soft play accessories but all of the other costs that go into establishing a fully functioning business. 

Firstly, business owners need to consider the cost of chosen premises. For most, this means leasing a space but others may choose to purchase instead. Average rental space per square foot across the UK ranges from £12.45 – £49.64. Although this is an ongoing cost, initially payments will need to be made when setting up a soft play location.

Insurance is also a cost associated with soft play set up. This will need to cover public liability, equipment protection and product liability plus other business costs such as employer liability.

Of course, one of the main costs is sourcing and installing soft play equipment, which will depend on the type of equipment selected. For example, if a business is only catering to a certain age group of children, they won’t need as much variety. Also, the size of the premises will make a difference as bigger areas will need more equipment installed; otherwise, the space will be underwhelming for customers when they visit. A good soft play centre should be crammed full of bright and appealing play equipment which provides ample entertainment for a range of children. 

We recommend sourcing a range of types of equipment to offer something for everyone. For smaller items, products like ball pits and box sets are ideal, whereas play structure components are perfect for large soft play installations. Product costs start from around £200 and increase based on size and style.

Another cost that is required to set up a soft play area is investment in marketing and advertising. There’s no point in having a brilliant centre if no one knows about it. To get maximum exposure, various channels such as social media and print advertising should be optimised. Whilst this can be done organically in some cases, spending on opportunities is the best method of enhancing exposure. Costs also need to include website development and designs of printed assets such as flyers and brochures. It’s estimated that 10% of forecasted revenue should be spent on advertising campaigns.

What Are the Ongoing Costs for Managing a Soft Play Centre?

As well as investing in initial start-up costs for soft play centres, the following expenditure also needs to be accounted for:

• Rental or mortgage costs for spaces
• Maintenance for both the building itself and the equipment
• Staffing costs, including salaries, insurance and agreed expenses
• Ongoing marketing
• New equipment as it’s important to keep spaces interesting for repeat customers
• Utility costs, including electricity, water and WiFi
• Insurance premiums
• Cleaning costs
• Supplies and consumables such as food, drink and office materials
• Licences for music or other entertainment sources, if selected

Why Is Investing in Quality Soft Play Products Important?

As mentioned, one of the main costs to consider when creating a successful soft play centre is quality equipment. If you want to ensure customers remain loyal and also promote a business through referrals and word of mouth, making a positive first impression is essential. However, our collection proves that quality doesn’t have to mean spending an excessive amount. 

Not only do we provide equipment for a range of costs, we also offer budget sets and payment plans. Although the price of equipment varies throughout our collections, one thing that remains the same is the high level of quality available. It’s essential to invest in reliable products for the following reasons:

Safety Assurance

Keeping children safe at all times is the most important responsibility for soft play centres. By choosing quality equipment, this is much easier to achieve. All products should have been extensively tested, made from child-friendly materials, benefit from robust constructions and have recommended ages of use associated with them.

You can learn more by reading our quality and safety information by clicking here.

Wider Market Appeal

Choosing top equipment will result in a better customer experience. Not only does it mean parents are more likely to recommend the soft play centre, but the variety of items available to interact with can be shared in marketing campaigns to secure interest. If there are a few soft play centres to select from, but one is known for choosing quality equipment, parents will be more likely to choose that business.

Long-Lasting Investment

Although the initial outlay for equipment can be pricey, by choosing quality items the lifespan will be longer. This means not having to replace items unless new designs are being selected.

Having a solid foundation of quality equipment means it’s also not too expensive to expand operations in the future by adding in new pieces where the original products can be trusted to still retain their brilliant functionality.

What Soft Play Equipment Is Available From Softplay Solutions?

At Softplay Solutions, we have a large soft play range, including everything from multi-level structures and mobile solutions to equipment for at home. Whether you are looking to set up a new business or simply refurbish a soft play centre, we have something for everyone.

All of our equipment is available for quick shipping, made to the highest standards and trusted by our customers (check out our testimonials to learn more).

If you are setting up a soft play centre and want to choose equipment that will offer a solid foundation for years of success, contact us to receive a recommended list of equipment or shop our collection now.