Soft Play for Theme Parks and Holiday Parks
With the global indoor children’s entertainment centre industry set to be worth an estimated $30.7 billion by 2032, there’s no denying the benefits that soft play centres can provide for a range of businesses. Traditionally, associations with indoor adventure play have been linked to nurseries, mobile environments and shopping centres. However, there is a growing selection of theme parks choosing to offer soft play to cater to families’ entire needs.
Benefits of Incorporating Indoor Soft Play Spaces Within Theme Parks
The UK’s theme park industry has seen a steady 1% growth year-on-year between 2018 and 2023 highlighting that the pass time is still enjoyed by families. However, due to lower disposable incomes, the competition to secure a booking is higher than ever before meaning theme parks need to go that step further in boosting their appeal.
Incorporating soft place areas into theme parks is a brilliant way to improve the value received through annual theme park passes and also result in enhanced guest experience. Some other benefits of choosing soft play for theme parks are as follows:
- Soft play equipment is a safety-assured solution as items are made from durable foam and protective covers. This means theme parks don’t need to worry about added safety concerns.
- Many parents appreciate the physical and emotional advantages of soft play. Incorporating this into the available attractions can be a factor that sways their decision of which theme park to visit.
- Theme parks are often more enjoyable for older children, so having a soft play space means there is something for the entire family.
- Finally, providing an activity indoors accounts for when the British weather decides to not be at its best as it allows a covered space to be accessed. This ensures that customers are still likely to attend theme parks even when the conditions may not be desirable for outdoor play.
How Can Indoor Soft Play Areas Be Tailored for Theme Parks?
Soft play for theme parks is a great solution that offers even more value to guests. There are also some extra considerations that can be made to create a standout soft play space which offers something more unique than dedicated businesses that customers may have nearby. With the right care and attention, theme park soft play areas can evoke the same sense of excitement that the rest of the attractions are known for.
Make the Most of Available Space
One piece of advice we always give to theme parks looking to create an appealing soft play space is to make the most of any free space. This means that even if spare buildings are not too large they can still be transformed to facilitate a fun play area.
Examples of equipment that can be used creatively within different spaces include multi level play structures and dual level soft play equipment. When you work with our team, we can create full 3D designs to showcase how your free area could be turned into an appealing soft play centre.
Align With the Ambience of the Theme Park
If a family is visiting a theme park, they are expecting an immersive experience which offers them a way to escape for the day. This means that every finishing touch is essential for creating the desired ambience of a theme park.
A soft play area should, therefore, match the same styling and theme as the rest of the park to ensure it feels like an added attraction. One way to achieve this is through our bespoke design and manufacturing service, which allows us to create a standout space that operates as an extension of other attractions.
Cater to All Ages
Soft play spaces within theme parks should offer something for all children to ensure all customer needs are met. By choosing a selection of equipment, families can enjoy soft play spaces together instead of needing to spend portions of the day apart.
Planning Your Visit: Practical Information for Families
When including a soft play space within a theme park, there is a duty of care to provide suitable information for families. This includes the following:
- Suitable ages for provided equipment
- Safety rules and regulations that have been considered
- Location and accessibility arrangements
- Storage solutions for additional items such as pushchairs
- Opening hours (This is essential as some theme parks may choose to have reduced opening hours due to the need to provide full time staffing cover)
- Lines of communications for pre-questions and for achieving support during a visit
Why Choose Soft Play Solutions for Theme Park Installations?
At Softplay Solutions, we offer a wide selection of equipment options ideal for creating appealing soft play spaces within theme parks.
High-Quality Equipment
Every piece of our soft play equipment meets the highest standards and aligns with all safety regulations. Pieces are also intended to last due to their increased durability making them ideal for high footfall locations. Finally, equipment is also easy to maintain thanks to easy-clean materials.
Professional Design and Installation
We also offer a full installation service, which is ideal whether you are undergoing soft play refurbishment or undertaking a new project. This includes a focus on safety and ensures that areas are left ready for children to enjoy without concern.
Designs that Children Love
Our equipment has already been installed in a range of play settings with positive feedback being received. Check out our testimonials to learn more!
Rapid Fulfilment and Pricing Options
Our aim is to make quality soft play equipment accessible to a range of businesses. This means we offer various pricing options and a professional shipping service. Our team can also work with your brief to design a soft play space that will enhance the appeal of any theme park.
Does your theme park need a soft play space that can appeal to the whole family? Click here to request a brochure or contact us if you have any questions. With Softplay Solutions, any theme park can install a soft play space that acts as a seamless extension of their existing attractions.
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